Monday, April 26, 2010
Cell phones are quickly become the next biggest thing as far as marketing goes. With the various cell phone promotion plans the potential are never-ending as to how far you can reach with this new way of marketing strategy. If you are not excited about the potential of this new market, all I can say that you should be!!
Nowadays each and every person has their own mobile phone. As compare to 1.5 billion internet users around the world and 4.5 billion cell phones user in the world. This data will give you an exact idea about the mobile marketing potential. No doubt cell phone marketing can be 3 times bigger than internet or online marketing.
So as you can see the potential is huge right now. Cell phone marketing plans is on a much higher plane in regards to internet marketing than that other tried and tested methods. It is because of this that marketing via a mobile is gaining in popularity at a growing rate. One simple message out to a billion people, this is a no brainer. And even if not all of the billion users see the message, it is sure to be seen by a few hundred thousand or even a couple million, so you still have a great opportunity to create success with this type of marketing.
Here I am going to tell you some benefits of Cell phone marketing:
1. Large and fresh market: As you all know that more than 12 billion text messages are sent and received in any given month in the United States. And Cell phone advertising is a nearly untouched market, with very few businesses using the technology.
2. Instant access: All most all consumers or cell phone user keep their cell with them and over 95% of all text messages or SMS received are read.
3. Qualified and targeted customers: In cell phone marketing you can easily target your customers by state, city and zip code etc.
4. Viral: The customers himself help you to promote your business by forwarding your messages to other family members.
5. Cost effective: This media is cheaper as compare to other advertising media.
Marketing through mobile provides a level of huge targeting consumers and tracking results never seen before in the old traditional advertising field. You should understand why these mobile marketing campaigns proven to be such a success? Industry experts say it's because they strengthen, a bond between customers and business agents. And the truth is that this relationship feels personal and this is the key of their success.