SHILPA JADHAV SEO - SMO

Why Do You Need Article Submission?

2011-01-20T02:12:00.000-08:00

Article submission is one of the most popular ways of website promotion these days. Firstly, article submission gives you a face and a name online. You can use article submission to dominate a niche market or drive huge free traffic to your site. Article submission is free, easy and simple for even a beginner.

When preparing to write a post for article submission you must choose keywords that are relevant to your service or product. When selecting keywords to use in your article submission you must select keywords that are related, relevant and do not have a lot of competition.

Another advantage of article submission is in building the link popularity of your site. Article submission is a manual task which not many people like. Article submission software and service then stepped in to offer a ready solution for webmaster.

Manual article submission assists in developing and increases the backlinks for your web site. Article Submission is a common practice for SEO where you create a Quality Content Page on a relevant and niche topic, and submit it to several Article-Directory websites which accept Broad articles or Industry-specific.

Article submission is a great way to get your website recognized in Google as well as in other major search engines as for one has proven many times. Article submission is basically posting your article to different article directories with the link pointing back at your website.

Article Submission is a great SEO tactic and the rewards can be plentiful, it is a key aspect in SEO and internet marketing and neglecting this means willingly saying goodbye to untapped, Traffic, Opportunities and Resources.

Introduction To Google Buzz

2010-05-19T22:22:00.000-07:00

Now all the Gmail user can start conversations about the things you find interesting. Share updates, photos, videos, and more. Use Google Buzz. Watch this video and see how the Google Buzz work and learn to use all its features.

Facebook Marketing - 7 Amazing Ways To Promote Your Business On Facebook

2010-05-11T04:38:00.000-07:00

Watch this video and learn how to successfully promote your business on Facebook. Marketing on Facebook is an excellent way to promote your business on the Internet as it takes full benefit of all of the potential of social networking.

Texting for Promoting Your Business - Mobile Marketing

2010-04-28T06:23:00.000-07:00

I personally feel all business owner whether it is small or big this new technology Mobile Marketing or Cell phone marketing is proven tool for promoting your business or service. Mobile Marketing become larger than internet or online marketing. Send promotional messages to your regular customers on their mobile phones and these messages will stand out and put you on the cutting edge of advertising your business. Watch this video for an introduction and understand to this new technology.

A Close Review of Cell Phone Marketing

2010-04-26T01:58:00.000-07:00

Cell phones are quickly become the next biggest thing as far as marketing goes. With the various cell phone promotion plans the potential are never-ending as to how far you can reach with this new way of marketing strategy. If you are not excited about the potential of this new market, all I can say that you should be!!

Nowadays each and every person has their own mobile phone. As compare to 1.5 billion internet users around the world and 4.5 billion cell phones user in the world. This data will give you an exact idea about the mobile marketing potential. No doubt cell phone marketing can be 3 times bigger than internet or online marketing.

So as you can see the potential is huge right now. Cell phone marketing plans is on a much higher plane in regards to internet marketing than that other tried and tested methods. It is because of this that marketing via a mobile is gaining in popularity at a growing rate. One simple message out to a billion people, this is a no brainer. And even if not all of the billion users see the message, it is sure to be seen by a few hundred thousand or even a couple million, so you still have a great opportunity to create success with this type of marketing.

Here I am going to tell you some benefits of Cell phone marketing:

1. Large and fresh market: As you all know that more than 12 billion text messages are sent and received in any given month in the United States. And Cell phone advertising is a nearly untouched market, with very few businesses using the technology.

2. Instant access: All most all consumers or cell phone user keep their cell with them and over 95% of all text messages or SMS received are read.

3. Qualified and targeted customers: In cell phone marketing you can easily target your customers by state, city and zip code etc.

4. Viral: The customers himself help you to promote your business by forwarding your messages to other family members.

5. Cost effective: This media is cheaper as compare to other advertising media.

Marketing through mobile provides a level of huge targeting consumers and tracking results never seen before in the old traditional advertising field. You should understand why these mobile marketing campaigns proven to be such a success? Industry experts say it's because they strengthen, a bond between customers and business agents. And the truth is that this relationship feels personal and this is the key of their success.

Great Twitter Video by Chris Brogan

2010-04-18T23:24:00.000-07:00

Check out the great Twitter Video by Chris Brogan:

Today I saw a recent video on Chris Brogan’s YouTube profile, I found it very interesting. Its about a business owner he interviewed about how Twitter has been the driving huge traffic to the overall growth and success of his business. Now a days all across the U. S. the business owners using twitter to promote their service, having direct interaction with their customer and also solve their quires. These small business owner use this technology with a very smart and creative way.

RSS – Advantages and Disadvantages

2010-04-11T21:57:00.000-07:00

Really Simple Syndication – RSS what does that mean for you and your Internet browsing enjoyment? When people surf the Internet they tend to find favorite weblogs or websites, which they visit to frequently. Often times they have to book mark the site or URL of the site. When user discovers a number of sites they want to read updated content, they have a large list of URLs to save. This is where the need for RSS comes into play.

RSS feed - Advantages :

1. RSS gives you the latest updates. Whether it is about new music, software, local news or weather report or anything.

2. It is completely user choice which web blog or websites to subscribe in their RSS aggregators. Subscriber changes their subscription any time.

3. RSS saves your surfing time. As an RSS feed provides a summary of the related post, it saves the visitor’s time of browsing the net.

4. It reduces the mess in your inbox. Even though your email address will be required to enjoy the services of online RSS aggregators, Basically RSS does not use your contact list to send the latest updates.

5. RSS unsubscribing is also stress-free. All you have to do is to delete the RSS feed from your aggregator. Not like email subscriptions where the subscriber have to answer why she or he is unsubscribing.

6. It is spam free. Unlike email subscriptions, RSS does not make use of your email address to send updates thus your privacy is kept safe from spam mails.

7. This can be used as a marketing or advertising tool. This is the biggest advantageous for both the website owner and web user the since advertising becomes much targeted.

RSS feeds - Disadvantages:

1. Most of the users still have a preference receiving email updates a traditional method over an RSS feed.

2. For shortness and ease of publication, RSS feeds do not display the photos from the original site in announcing the update.

3. Publishers unable to conclude how many people are subscribed to their feed and the frequency of their visits. Furthermore, they would not know the reasons why users unsubscribe.

4. The identity of the source site can be confusing sometimes. Since RSS feeds do not display the actual name of the website or URL, it can sometimes get puzzling on what feed a reader is actually reading.

5. As we all know that it is a new technology, many websites and web blog still do not support RSS Feeds.

Really Simple Syndication - RSS

2010-04-01T04:58:00.000-07:00

What is RSS?

RSS stands for Really Simple Syndication or Rich Site Summary. You probably have seen this three-letter acronym in the course of your internet surfing. RSS is a means of publicizing updates about websites. In simple term, your website visitor can see the latest updates on the other person’s site for the update automatically feeds into your own site. It can also be used in informing you and others whatever is going on. RSS feeds can also prove as the most useful to the subscriber who feels like subscribing to the important update from their privileged site or blog.

RSS feed do:-

RSS feed readers gather updated information from sites and blogs. This program then republishes the latest and updated information on more user-friendliness format to the subscriber. In simple words all the weblog’s and all websites newly published articles or posts will all come in one place for the subscriber to read. So without even having visit to the website or blog subscriber or reader can easily browse the updated content. The best part of this service is it is usually free of cost.

RSS feed for Blog:-

Nowadays, almost all the blogging services provide a RSS feed for your subscriber or readers. Furthermore, if you'll check into it you will notice the feed is already on your blog and you do not have to do anything. However, if your blogging service does not provide RSS feeds for your subscriber than you can use your search engine to find one. Most of these services are free, and will provide you not only with an icon for your blog, but with several amenities such as, statistics. These benefits will give you detailed information about your readership, such as visitors, returning visitors, page hits, and reader's country or region.

Where one can get a RSS Reader?

Luckily, finding a RSS Reader is not hard task. Most popular browsers such as Internet Explorer 7 and Firefox have built-in RSS Readers option. However, if you are using a different browser, which does not support a RSS Reader option, there are several options to choose from and most are free. Type into your search engine "Free RSS Reader" and find one, which will serve your desire purposes. Once you have a reader, than you can begin subscribing to all your favorite blogs and websites.

Major types of RSS feeds:-

•    News feeds
•    Blog feeds
•    Forum feeds
•    Article feeds
•    Discounts feeds.

RSS feed can also be used for distributing news or updates about new jobs, entertainment, calendar events, new homes for sale, auction items, latest political updates, law enforcement and a whole mass of other news-related topics. The possibilities are endless here.

Video Marketing Tips to Drive Huge Traffic

2010-03-18T05:28:00.000-07:00

The online internet marketing business can be a difficult one. You really have to learn how to work in it. If you really don't know how to make more money online, so I want to tell you the simple way is Videos. Yes video marketing is the best way to drive a huge traffic to your website or blog. On YouTube one can make big bucks.

As we all know about YouTube. Originally it was a placed where viewer went to watch video and be entertained. As of late YouTube has become one of the most famous places for watching video, finding information as well as being entertained. There are some more places where you can post your video like Slideshare, Blogs, Google Video and Emails. This is also one way to maximize your online income.

Here I am going to share simple tips and you can easily earn some serious cash in no time:

Your video title, description and keywords or tag should be very concise and clear they must describe your video precisely. Try to use complete sentences whenever possible for you. Must include the date when the video was created and include some interesting details about the video and its making which will also help you for indexing.
You have to remember that whatever video content you are uploading is not too long. It must be like viewers watched and react immediately and put comment over there. Normally videos that are 3 to 5 minutes in duration perform much better than 10 minutes long. You must know the fact that YouTube uses satellite network signals to decide if visitor are enjoying the video or not and for how long they are watching the video.
You must be active member on this site and must keep yourself engaged in different activities like you must participate by commenting on others videos, in this way you can to connect with others content that already popular and has a huge following.
Your must show your creative in your video so that when people watch they will immediately respond by sharing your video, leaving comments or by giving a rating.
Try to use keywords that are dependable with each other. Because some internet marketers try to reach a large viewer-ship by using proper and popular keywords. YouTube has not entertain the spamming behavior, so be aware before doing spamming.

Your business choices online are really very enormous; you just decide what really interests you, and put your all best efforts into it to become a successful internet marketer.

Email Marketing Tips

2010-03-17T03:31:00.000-07:00

Email marketing is one of the most successful methods of marketing ever developed. Email marketing has proven very successful for those who do it right. Emailing is routinely used as a way to advertise a product, company, or an opportunity. If you have an email marketing strategy and if that strategy works then mail marketing is very affordable and effective.

Email marketing is the most reliable and profitable method for generating leads and achieves the targeted visitors. There is no wonder that this platform has become a very popular as well as valuable for Internet marketers especially for small business owners as we all know that our economy is going through the recession. This is directly affecting our marketing budgets. In this crucial time email marketing is the best option for all Internet marketers.

Just have a look before doing Email Marketing:

First start making list of customer for email marketing. You can start by first including your existing customers on your email marketing list later on you can add new customer to the list.
It is always suggested to use a template. Create a template for your emails and use it consistently. Your template should guide you in developing each email's layout and design.
Always try to keep your emails short and snappy.
You should follow data protection act. It is very important to respect customer’s privacy. As customer privacy is the prime concern.
Do send quality marketing emails. Nothing is worse for your brand if you send poorly design emails to your customer.
Give your email a personalize touch. Not to forget that people don’t like mails who is nothing to do with them.
Always put attention grabbing subject line. Attractive subject line gets the attention of reader.
Always monitor the performance of your email marketing campaign. And based on the performance of previous campaign improvise and plan the future campaign.
Always make sure that your subscription procedure must be simple, the form is always visible on website. In short make the registration procedure user friendly.
Always send relevant information to your customer. Remember then only you can target your audience and get the proper response from them.

Email marketing is one of the most powerful techniques. It is a proven tool for success. It will not only help you achieve your sales objectives but also enhance your reputation online, build a rapport with your subscribers, and establish yourself as an expert within your community.

Ethical SEO – Aspect you should know about!!

2010-03-15T10:29:00.000-07:00

What is the exact definition of ethical search engine optimization or ethical SEO? Well as we all know the fact that search engine optimization business is no different from most other businesses, in that there are certain SEO expert that follow unethical way to obtain high traffic and rankings in short time in major search engines, this technique is commonly known as black hat SEO practice.

As per the various definitions available, ethical SEO would be:

An Ethical SEO is a technique that does more good than harm for website.
This is always try to enhances the visitors or customers experience in all aspects.
This is the only one that keeps in mind the self-esteem and rights of all who involved.
Ethical SEO practice looks out for the overall benefit of all concerned and treats everyone equally.

If you want your blog or site to get to the top ranking naturally, ethical SEO practice is the only way to achieve that goal. Ethical SEO practice is very important for natural or organic search engine rankings. And major search engines like MSN, Yahoo and Google can easily identify unethical SEO practices for any blog or site and can ban or blacklist that site permanently.

The biggest benefits of practicing ethical SEO techniques is that it can give you an assurance of good page ranking of your site or blog in major search engines result pages. This is done, because this ethical SEO practice will not include any illegal manner of advertising the blog or site. Furthermore, it needs to be highlighted that ethical way is always pays more and give you a long term benefits, while unethical SEO practice may help you to blacklist your website and you can lose clients, and your business as well.

Here are some basic Dos and Don’ts of Ethical SEO:

Dos:

You should always link with relevant blog or websites as this is what people and major search engines are looking for.
Create different links for different WebPages.
Increase inbound links in your blog or website.
Advertise the blog or website through popular social media platforms.
Add relevant, exclusive and fresh content on your blog or website.
You can write blogs, articles and press releases to increase the consistency of your website.

Don't:

Don't use copied content or designs for your websites. Search engines always like unique and innovative things.
Do not exchange links with irrelevant, low page rank or low quality websites.
Always avoid excessive keyword stuffing in your blog post. Because excess of keywords kills the soul of the content.

Try to follow these simple tips and do the ethical SEO for your website and enjoy the long lasting targeted traffic.

Link Building Tips for Beginners

2010-03-03T21:18:00.000-08:00

Link building is an important factor in ranking your blog or site high on the major search engine result pages. Being a beginner’s guide this won't be entirely complete information but this post will be enough to get you going on the right and proper path. Every beginner has to understand the importance of link building and why do link building.

Why Links are Important?

To put it in simple words a link is a vote. Every link coming to your site from another site or blog tells the search engines robot that the other site finds your information valuable and thus, the search engines consider this as a vote for your blog or site.

There are so many blogs and websites with good quality content based on proper and popular studied keywords and attractive designs but with a low ranking in major search engine result pages. The reason is lack of relevant and quality back links.

Link building is the very important part of any SEO operation that significantly added to the making of a winning blog or site. Mainly, it is an essential factor of off-page optimization that helps to increase search engine rankings of blog or sites.

The procedure of link building involves creating inbound links to a website from other relevant and quality sites. Though, major search engine algorithms consider quality not quantity. The main purpose of SEO is to boost the visibility of a blog or website, and link building helps in achieving that goal effectively.

How link building campaign works for a website or blog?

Honestly, you should not have to build links flatly, especially when your domain is new. Building links should be done very carefully and it should look very natural to search engines.

A proper link building campaign:

1) Step 1 - Social bookmarking.
2) Step 2 - Directory submission.
3) Step 3 - Article marketing.
4) Step 4 - Blog commenting.
5) Step 5 - Contextual links from theme related pages.
6) Step 6 - Theme related Blog roll links.

How Links Building improve Popularity of a Blog or Website?

Links are measured as votes to a blog or website. If you having lots of links coming to your blog or site means, your blog or website is more popular on the web. Links also show that your website has important and relevant content. If your blog or site is useful for visitors, then others will naturally link to you. However, your link building campaign helps other websites owner to know about you and your service so they link to your website.

The key is to build quality links from quality websites. Remember, the link popularity of the website that is linking to your website also matters. So accept incoming links only from quality websites that will help you.

Happy Link Building!

The Benefits and Value of Social Bookmarking

2010-02-15T02:41:00.000-08:00

Social Bookmarking is a method or technique by which internet users store, organize, search, and manage bookmarks of web pages on the internet with the help of tags or keywords. This method replaces the traditional method of browser-based system of folders by encouraging users to arrange their bookmarks with keywords or tags. In simple words we can explain Social Bookmarking is storing and tagging your bookmarks online and sharing them online with other internet users.

Users from all over the globe bookmark websites or specific pages using their favorite social bookmarks. They can search through their bookmarks by keywords or by tags, and can access their bookmarks. Almost all social bookmark sites have the same basic features like browser bookmarklets for one-click link saving, tags or keywords, RSS feeds.

Social bookmarks are generally public, and can be saved even privately, shared only with specified people, groups or with specific networks. Only the allowed people can view these social bookmarks successively, by tag or keywords or by category or via a search engine result pages.

How to do social bookmarking?

1. First you have to decide which of the blog or sites you would like to use for social bookmarking.

2. Then the Next step is you have to go to the website and register yourself and then install the shortcut buttons on your toolbar.

3. If you visit a website that you want to save a particular web page, then you have click on a "tag" button. A dialog box pops up with the URL and page name and some optional fields for you to add notes and keywords or tag.

4. An additional button takes you directly to your saved bookmarks and related tags or keywords. If you click on one of the keyword or tags you created, you'll be taken to a page listing your saved pages associated with that tag

5. You can also view all other users' content related with that tag or the most popular bookmarks. The website inbox feature lets you subscribe to content saved by a specific user or saved with a specific tag or a combination of the both.

Social bookmark sites allow other users to see your bookmarks and comment on them, this is the way to create interactivity among bookmark users. People are always searching for information, and search is probably the most important application on the web for surfers to find what they are looking for. And you know that major search engines give more relevancies to sites that have been recently modified or have added new content. This is where social bookmarks are one step ahead, notifying users when a site has been updated through the use of the RSS feeds. Instead of going into a search engine, typing something in, you can quickly narrow down the items to what you are looking for by searching the keywords or tags. You can even search through what other people have bookmarked as long as they remain public. So, what started out as a way to send bookmarks to friends has really grown into social search engines?

Now a day’s we can see that Social technologies are here to stay, and are already growing in popularity. So Social bookmarks is one of the most important driving forces of traffic to the website or blog.

Benefits of Blog commenting

2010-01-17T23:20:00.000-08:00

It doesn’t matter whether you are an expert blogger or a new one, every blogger know that posting comment on other blog or post has a great effect in promoting your blog. Though, it doesn’t t mean that you must post your comment on every post you read. Select a right blog for commenting is a expertise that you have to learn. Here are some strategies which you can use for comment posting to others blog.

You should not post spam comments on others posts. They don’t like it. Try to be real and genuine. First read the post or blog, and then put your comments, it can be suggestions, ideas.

If you want to advertise your site or blog by commenting on others blog, try to find those posts that are more popular than your post. You can use the page rank as a reference to verify the important of blog page. If you are commenting on blog post, which has only a few visitors per day, you cannot expect that a huge traffic will come to your post. Because the number of people who reads the blog is less, it may also mean that few people will read your comment and go to your blog or site.

It is a waste of time in posting a comment that is totally irrelevant to your blog. Although a direct relation is not required. For example, if you have a blog that talks about computer hardware, you should not bound yourself to comment on other posts, which also discuss the same topic. You can your comment on blog who talking about networking or latest computer devices. In this way you can start advertise your own blog.

If you have a food blog and you came to know that there is a dance blog that has extremely high traffic, it is good for you to post comment on it. You find that there is no direct contact between both of them. However, both of these two blogs are targeting the people of same age group.

You can get beneficial link exchange opportunity if you are able to find your target markets. By simply by commenting on their blog, with your blog link inserted. You will be able to find one by focusing on your target market. If your comment is approved, you did not only create a new backlink for your blog or site, but also gained one more unique visitor or potential client of your online business.

Social Media Optimization – A New Marketing Strategy

2010-01-15T04:09:00.000-08:00

To survive in today’s competitive market every business must updated with the latest technologies to promote their business. Now a day’s social media sites are the best to promotion and advertising your business and services.

Basically SMO means social media optimization. You may hear about SEO but SMO is a new word in the online vocabulary. Before start with, it's important to know what these social media platforms. Websites that are not strictly trade leaning but their real focus is on social interactivity. They certainly help in exchange of ideas and thoughts. Most popular social media websites are Orkut, facebook, YouTube, MySpace and Digg.

When you start doing social media optimization try to be real as you are in real life. The group or community does not reward fakers. Not to forget that good SEO tactics i.e. search engine like Yahoo and Google still drive huge amounts of traffic and you can’t ignore them.
You should develop your own SMO strategies as per you requirement. You must set your goal, and know your objectives. You must be fully aware of what your desired result is after performing these strategies.

Social media sites help your content to travel fast. SMO is not just about making update the content. Once you have content that can be moveable or portable for example video files, audio files and PDFs try to submit them to relevant websites its will help your content to travel further, and ultimately drive traffic and backlinks to your website.

SMO make your bookmarking and tagging easy. For example you can add quick buttons of faves.com to your toolbar; it is just a one way to make the process of tagging pages easier. Always make sure that you tag your pages first on dofollow and popular social bookmarking websites.

You should know that inbound links is reward for your site. It is used as a indicator for success of a website as well as blog, inbound links are play a vital role to increase the ranking of site in major search engine result pages.

You must participate in forum conversation. Participating helps your message spread further and faster. Social Media is a two way lane, let’s not forget that. By conversing with the relevant community and group you are creating your buzz.

You must know how to target your audience. It's really very important to know your target audience and then plan your strategy according to it. You would love to have everyone using your manufactured goods, but you need to be realistic.

SMO is an effective tool of promoting a blog or site. Also you can say it is a perfect method of promoting your services and products, in the most appropriate way. There are a number of benefits if you advertise your blog or site on social media.

Benefits of Blogging

2009-11-14T01:43:00.000-08:00

Friends here I am going to tell you some benefits of blog writing. Why one must have a blog?

1. Blogging can help you in adding up new and relevant content to your website which major search engines most like.

2. With the help of Blog you can build trust between you and your reader s and consumers it is the most easy and cheapest way to do so.

3. You can establish two way communication and social interaction by blogging. Blogs are an easy way for this.

4. Blogging is a great tool to help increase your client base.

5. With the help of blog there is a higher and better chance of getting viral over social networking sites.

6. You can easily target your customer through blog because people generally think reading a blog much better because they are informative in nature and not sound like promotion.

7. You can enhance your website efficiently and cheaply with the help of a blogging.

8. You must know this that blogs are frequently indexed by Google. Major Search engines find blogs easy to crawl.

10. Blogs also helps you for getting back links.

11. You can very easily target variety of long and short keywords using blog.

12. The long keyword phrase or long tail keywords in blogs help you get top rankings. Blogging give you an outstanding platform to target long tail keywords phrase and get top ranking in major search engine result pages.

13. For a small business owner a blog means cheapest and best communication medium for promote his business.

14. You can use a blog as a stage for announcing new services and product.

15. Blogs provide you easy and direct communication with your clients.

16. Blogs plays a very important role in SEO. Google and other Search Engines love Blogs.

17. If there is any rumors about your business you can clarified it through your blog.

18. Blogs also helps you to generate money with Affiliate marketing and Adsense.

19. You can overcome both geographical and cultural borders through your blogs.

20. A blog is a really great marketing tool.

You can also improve your writing skills with Blogging, it is really fun. Blogs really helps you to build a Brand and maintain the trust with your customer, you can directly ask their opinion regarding your service. Writing blog is something which everyone loves and enjoys.

SEARCH ENGINE OPTIMIZATION

2009-11-06T23:59:00.000-08:00

Friends in this post we are going to discuss about, What is Search Engine Optimization?

Search engine optimization is the process to rank high in major search engine result pages; it will improve traffic to your website or blog. You can do it just simply adding certain content and design elements to your web site, blog, to make it more attractive to search engines. The higher Website ranks in the results of a search, the better chance that site will be visited more. SEO is a amazingly interesting industry to get involved with.

If you are interested in generating traffic for your web site, blog, or RSS feed then you must spend some time to learn SEO techniques. Of course SEO can be expensive and time consuming process but if it is done right way it will not only enhance the appearance, usability, and value of your blog or site in the short time it will also increase traffic and revenue in the long run. If you not include SEO in your promotion plan then you really miss something very important.

SEO is an important part of Internet marketing. If you generate an informative and attractive site with relevant and unique content, then the search engines will like it. If the search engines like it then your site listed high in result pages and traffic to your site will go up.